Wendy Lax is a certified public accountant who joined the company in 2004. Her role is Chief Financial Officer, Compliance Officer, and Vice President, bringing over 24 years of experience to the company. Wendy is a member of the Wisconsin Certified Public Accounts and Financial Executive International.

Upon graduation from University of Wisconsin-Oshkosh School of Business, majoring in accounting, Wendy began her career working for a Fond du Lac, Wisconsin entrepreneur who was involved heavily in the media industry, encompassing Internet, cable television, and radio broadcasting. During that time, Wendy also gained diverse knowledge in other industries from agricultural and real estate developments, to angel investing and stock trading.

Wendy has had executive education from the Harvard Business School, Kellogg School of Business and the University of Wisconsin Madison Executive Education Program. Courses include mergers and acquisitions, creating shareholder value, new leadership for an innovation edge and economic value added.